Assistant Brand Manager - Ice Cream

Job Title : Assistant Brand Manager - Ice Cream

Work Location : Mumbai HQ

Function : Ice Cream

BUSINESS CONTEXT :

Ice cream in India is a large industry estimated at Rs. 16K Cr in 2022; the only category that has witnessed steady double-digit growth for over a decade, despite the covid year hiccups. Ice cream is an evergreen business with significant headroom to grow in India across dimensions of penetration and per capita consumption. It is also a place where consumers look forward to new products and new reasons to buy regularly, making it impulsive, attractive, and gratifying to them.

• Core job- Demand Generation through digital content (influencers, posts, etc) to drive awareness in key markets, Media planning and deployment, and P&L management.
• The person should be capable of data mining and analysis and also have an eye for Creative work, as he / she will be required to plan activities & work with the Creative agencies to deliver material for POS deployment etc.
• Network management and delivering all networks
• Partner commercial team in managing the brand support budget and ensuring that brand spending across activities is within the overall agreed support budget
• Should be proficient with Digital Ecosystem
• Work in an integrated team comprising supply chain (Planning, sourcing, and purchase teams) & customer marketing functions in the implementation of trade and consumer-linked activities
• Working with the customer marketing team to create and implement trade plans / activities / promotions
• MIS generation for monitoring progress

Experience / Skill Spike

Locations : Mumbai HO, India