Oraiyan Groups - CRM Specialist

CRM System Management :

• Maintain and administer the CRM system (e. , Salesforce, Zoho, HubSpot, Dynamics 365).
• Ensure data quality, accuracy, and system integrity by performing routine audits and clean-ups.
• Manage user roles, permissions, workflows, and automations within the CRM.
• Customer Segmentation & Insights : Segment customer databases based on behavior, purchase history, demographics, and engagement levels.
• Create and manage customer journeys, lead scoring models, and lifecycle stages.
• Generate regular reports and dashboards to track KPIs such as engagement rates, churn, conversion rates, and retention.
• Campaign & Communication Management : Design and execute email, SMS, and WhatsApp campaigns through CRM tools or integrated platforms.
• Personalize communication strategies based on customer preferences and segmentation.
• Monitor and report campaign performance and suggest improvements based on analytics.
• Cross-Functional Collaboration : Work closely with Sales, Marketing, Product, and Customer Service teams to align CRM activities with business goals.
• Support lead management workflows including lead capture, qualification, nurturing, and conversion.
• Provide CRM training and support to internal teams.
• Process Automation & Optimization : Automate routine customer engagement tasks using workflows, triggers, and sequences.
• Identify and implement improvements in customer onboarding, support ticketing, and feedback collection processes.
• Ensure timely updates of CRM records based on sales or service touchpoints.

Compliance & Data Security :

Required Skills & Qualifications :

Education : Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field.

Technical Proficiency :

Soft Skills :

Preferred Experience :

ref : iimjobs.com)