Marketing Head- Vaccines | Pharma MNC | Mumbai

About Our Client

Our client is a leading Pharmaceutical MNC that focuses on innovative and specialty medicines to prevent and treat diseases. The company fosters a culture of innovation, performance, and trust amongst employees.

Job Description

The key responsibilities include-

• Ensure comprehension of Product / Therapy Area strategy to select, customize and share global content to Local Operating Companies (LOCs)
• Liaise with the LOCs to design the customer journey strategy that will be in line with the country need by leveraging the existing product playbook
• Provide specific mentoring to the customer experience responsible people in the LoC with regards to the promoted products in the private market and specific materials required in a tender set up
• Develop the end-to-end portfolio marketing customer experience plan with LoC input based on available data and channel mix deliverables
• Provide relevant insight to the Global Brand Teams so needs of the markets are understood and evaluated
• Perform regular gap assessment for the region and work with the Product Marketing Lead to create specific local materials when content is not provided by Global Brand Teams
• Provide the Operations Hub with the plan by country / by product to be localized for each promotional cycle
• Harmonize the integrated campaigns in line with market needs, proposal of solutions and identification of gaps in content or technology
• Monitor the implementation of global campaign by channel in respective markets and take corrective actions to maximise utilization of globally available materials

The Successful Applicant

Qualifications :

• Experience with pharmaceutical marketing and the code of promotion
• Experience crafting high-impact customer experience plans that conform to local market needs
• Experience with multi-channel marketing

Job-Related Experience : -

• Demonstrated stakeholder management and influencing skills
• Exceptional communication and organizational skills
• Demonstrated ability to manage a portfolio of over 100 CR annually.