Creative Strategist

Designation- Content Strategist

Department- Copy

Experience- 3+ years

Location- Mumbai

Role Overview :

As a Creative Strategist, you will be responsible for developing and executing consumer-first, data-driven content strategies that drive brand engagement, awareness, and business growth. You will play a key role in conceptualizing, planning, and optimizing digital campaigns across social media, influencer marketing, and brand storytelling. Collaborating with cross-functional teams, you will craft compelling narratives that align with business objectives and resonate with the target audience.

Key Responsibilities :

• Develop integrated digital marketing strategies for brands across FMCG, hospitality, retail, and B2B sectors.
• Identify consumer trends, cultural insights, and behavioral patterns to inform brand narratives.
• Collaborate with designers, client servicing, content / copywriters, and media teams to develop engaging social / digital media campaigns.
• Work closely with internal teams and external clients to align creative strategies with brand goals.
• Present creative concepts, strategy decks, and analysis of performance reports to key stakeholders.
• Stay updated on digital trends, platform algorithms, and emerging content formats to drive innovation.