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Marketing Analyst

Marketing Analyst

e-Zest – An Accion Labs CompanyPune, Maharashtra, India
2 days ago
Job description

What You'll Do

  • Analyze campaign and funnel performance metrics including traffic, form fills, inquiries, AQLs, MQLs, and contribution to pipeline and revenue.
  • Develop and maintain automated and manual feedback files to pass offline conversion and audience data into advertising platforms (Google, , Facebook).
  • Build and maintain clear, interactive dashboards in Power BI to support marketing stakeholders.
  • Write efficient SQL queries to support reporting and ad hoc investigations across marketing and sales data.
  • Adjust and troubleshoot advertising tags (e.g., floodlight, Insight, Meta Pixel) deployed via Adobe Launch on Avalara’s website.
  • Collaborate with Marketing Ops to ensure proper tagging, campaign hierarchy, and data integrity.
  • Validate and QA data across tools like Adobe Analytics, Salesforce, Marketo, and 6sense.
  • Translate analysis into insights and recommendations for digital campaign optimizations and strategic decisions.

What You’ll Need to Be Successful

  • 3–5 years of experience in a marketing analytics, digital marketing, or marketing operations role.
  • Deep understanding of B2B marketing funnels and metrics : website visitors, leads, form fills, inquiries, AQLs, MQLs, and opportunities.
  • Proficiency with Power BI for building user-friendly dashboards and marketing performance reports.
  • Strong SQL skills (intermediate to advanced), including experience with joins, filters, and aggregations across large datasets.
  • Experience managing audience or conversion data uploads into ad platforms (Google Ads, Campaign Manager, Meta Ads Manager).
  • Familiarity with tag management systems , especially Adobe Launch , to deploy or troubleshoot marketing pixels and tags.
  • Ability to reconcile and clean data across marketing systems and deliver actionable business insights.
  • Clear communicator who can collaborate cross-functionally with demand generation, ops, and digital teams
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    Marketing Analyst • Pune, Maharashtra, India

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