Senior Copywriter

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Role : Senior Copywriter.

Experience : 8+ Years.

Location : Bangalore.

About MarketStar

In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.

Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.

We are excited to have you apply to join our MarketStar team and can’t wait to discuss how we can help you find growth!

Read on to understand more about this opportunity.

Job Description

We are looking for a Senior Copywriter with 8+ years of experience to lead high-impact content marketing initiatives for B2B demand generation campaigns. This role is both strategic and hands-on, requiring you to craft compelling content while driving strategies that fuel lead generation, pipeline growth, and measurable ROI.

We’re looking for someone with a sharp instinct for uncovering stories, shaping narratives from the noise, and turning ideas into content that moves. If you’re driven by curiosity, clarity, and creativity, you’ll thrive in this role.

What kind of work will you be doing?

• Develop high-quality B2B content, including whitepapers, case studies, blogs, email campaigns, and thought leadership pieces.
• Write strategic, audience-specific B2B product marketing copy for demand generation campaigns.
• Craft engaging gated assets and ABM content to drive lead generation and conversions.
• Optimize content for SEO, lead generation, and demand generation metrics.
• Tailor content for multi-geo campaigns and platforms like Google Ads, LinkedIn, and programmatic media.
• Create content that aligns with the buyer journey, motivating action across digital platforms.
• Collaborate with cross-functional teams to align messaging with strategic priorities.
• Conduct in-depth research to deliver industry-specific narratives and insights.
• Track content performance and refine strategies based on key metrics.
• Work in a media-agnostic way, creating adaptable communication across formats.

What you will need to succeed?

What’s in it for you?

Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.

We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast-track growth for high-potential folks. An opportunity to be associated with the world’s leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.

Note : This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.

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