Senior Copywriter

Mandate 2 : Employees will have the freedom to work remotely all through the year. These employees, who form a large majority, will come together in their base location for a week, once every quarter. About the Role : Looking for a strong creative writer, ideator and marketing opportunity hunter. Should obsess over ensuring on-brand and consistent communications, writing across all brand touch-points including all owned media(app, social etc), digital, corporate, BTL, ATL, retail and content. Be a true custodian of the Swiggy brand! A strong bias for action and intent to translate ideas into great execution, is also key for this role. Job Responsibilities :

• Observe and understand how people behave, how homes work and what it means to create memorable, quirky and impactful – videos, merchandising , emailers, push notifications, print ads etc.
• Think and research about every product we want to sell and what it means to our target audience. Insights come first!
• Question every brief, line and creative. From “can the brief be better?” to “does this line align with our brand?”. How else do we get the best work out!.
• Experiment with approaches, insights, ideas in every asset they work on - no matter how big or small. (Push notifications are crucial too!).
• Ideate for a range of requirements. We want you to be able to come up with lines and campaigns!.
• Write, backspace, rewrite! All to perfectly craft the story behind our products, while, of course, meeting timelines.
• Refine creatives and communication with the help of performance-related data..
• Build and own the crafting of brand tonality, treatment, voice, and its expression in marketing communication.
• Manage clients and stakeholders expectations and deal with escalations if any. Desired Skills :
• Industry professional with 5+ years experience working on multiple national brands either on advertising side or client side.
• Worked on multiple campaigns, outlining ideas, writing long and short form copy and converting it into campaigns.
• Written scripts that have gone into production and been released.
• Ability to evaluate both copy and art, with a focus on copy.
• Ability to handle diverse stakeholders and facilitate constructive discussion with candor.
• Experience working with large ATL campaigns.
• Large body of work across digital, video, outdoors and print. "