Email Marketing Executive

WeAssemble is looking for an Email Marketing Executive to support and build marketing communications. We are looking for an intermediate-level marketing professional with a track record of delivering predictable and sustainable results in a fast-paced environment.

This position collaborates closely with the Digital team, Marketing Data Operations, IT for marketing automation, and stakeholders from multiple business units.

Responsibilities

Control and direct the email marketing channel, as well as the related analysis

Create engagement strategies based on an understanding of customer needs and intent.

Support the execution of automated lead generation programs

Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.

Marketing Automation Platform expert

Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed

Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals.

Take ownership of marketing technology platforms

Analyse and report on the performance of channels and campaigns.

Make it easier to report on marketing impact.

Work closely with internal and cross-functional stakeholders (Design, Brand, Legal, Business Units, etc.) to design and approve email campaigns.

Ensure that email permissions are followed.

Implement best practices for email marketing.

Aid in the evaluation of new innovative opportunities to increase engagement and / or results.

Keep up to date with changes / developments in the IT sector through self-learning, training, and research

Desired Candidate Profile

1+ years outreach experience with working on a marketing automation platform such  Woodpecker, Apollo.io or we connect etc

Must be able to demonstrate a high level of marketing automation

Excellent communication skills written, verbal, presentation

Proven ability to work in a collaborative environment as well as being a motivated, self-starter

Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.

Report on critical email and marketing automation campaign metrics

Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns

Support the execution of automated lead generation programs

Build and execute test strategies, including A / B multi-variant testing, to drive qualified traffic and revenue-building activities

Monitor the campaigns and make necessary changes to generate the lead.