Digital Marketing Executive

Job Description : Digital Marketing Executive – Content & Social Media

We are seeking a creative and results-oriented Digital Marketing Executive with 2+ years of experience in blog creation, case study development, and social media management. The ideal candidate will have prior experience in SaaS or international markets and a keen interest or foundational understanding of the AI space. This role will play a key part in building our brand presence and driving digital engagement through LinkedIn and content platforms.

Responsibilities

• Create engaging, high-quality blog articles , case studies , and thought leadership content aligned with our business goals.
• Manage and grow our LinkedIn presence by planning and executing a content calendar, posting regular updates, and optimizing for engagement.
• Work with internal team to convert client stories, project outcomes, and market insights into compelling content.
• Conduct research on industry trends, competitors, and audience needs to drive relevant and timely content.
• Plan and execute digital marketing campaigns to drive traffic, engagement, and conversions.
• Leverage email marketing tools like ZoomInfo, Apollo , and others for targeted outreach and lead nurturing.
• Proficient in developing marketing presentations, brochures , and other marketing collaterals to support business development and brand visibility.
• Create visually engaging posts.
• Monitor campaign performance across platforms and optimize content based on key metrics (reach, engagement, click-through rate).

Qualifications