Job Description : Digital Marketing Executive – Content & Social Media
We are seeking a creative and results-oriented Digital Marketing Executive with 2+ years of experience in blog creation, case study development, and social media management. The ideal candidate will have prior experience in SaaS or international markets and a keen interest or foundational understanding of the AI space. This role will play a key part in building our brand presence and driving digital engagement through LinkedIn and content platforms.
Responsibilities
- Create engaging, high-quality blog articles , case studies , and thought leadership content aligned with our business goals.
- Manage and grow our LinkedIn presence by planning and executing a content calendar, posting regular updates, and optimizing for engagement.
- Work with internal team to convert client stories, project outcomes, and market insights into compelling content.
- Conduct research on industry trends, competitors, and audience needs to drive relevant and timely content.
- Plan and execute digital marketing campaigns to drive traffic, engagement, and conversions.
- Leverage email marketing tools like ZoomInfo, Apollo , and others for targeted outreach and lead nurturing.
- Proficient in developing marketing presentations, brochures , and other marketing collaterals to support business development and brand visibility.
- Create visually engaging posts.
- Monitor campaign performance across platforms and optimize content based on key metrics (reach, engagement, click-through rate).
Qualifications
Minimum 2+ years of experience in digital marketing, content creation, or social media management.Strong writing portfolio including blogs, social media posts, or case studies.Prior experience in SaaS , B2B , or international markets preferred.Knowledge or strong interest in the AI and technology consulting space is a plus.Proficiency in tools like LinkedIn or social media scheduling tools .Proficiency in understanding of SEO and analytics tools.Excellent written communication, storytelling, and project management skills.Self-motivated, detail-oriented, and comfortable handling multiple content projects simultaneously.