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Digital Marketing Executive

Digital Marketing Executive

Winningstrategy.aiMumbai, Maharashtra, India
3 days ago
Job description

Job Description : Digital Marketing Executive – Content & Social Media

We are seeking a creative and results-oriented Digital Marketing Executive with 2+ years of experience in blog creation, case study development, and social media management. The ideal candidate will have prior experience in SaaS or international markets and a keen interest or foundational understanding of the AI space. This role will play a key part in building our brand presence and driving digital engagement through LinkedIn and content platforms.

Responsibilities

  • Create engaging, high-quality blog articles , case studies , and thought leadership content aligned with our business goals.
  • Manage and grow our LinkedIn presence by planning and executing a content calendar, posting regular updates, and optimizing for engagement.
  • Work with internal team to convert client stories, project outcomes, and market insights into compelling content.
  • Conduct research on industry trends, competitors, and audience needs to drive relevant and timely content.
  • Plan and execute digital marketing campaigns to drive traffic, engagement, and conversions.
  • Leverage email marketing tools like ZoomInfo, Apollo , and others for targeted outreach and lead nurturing.
  • Proficient in developing marketing presentations, brochures , and other marketing collaterals to support business development and brand visibility.
  • Create visually engaging posts.
  • Monitor campaign performance across platforms and optimize content based on key metrics (reach, engagement, click-through rate).

Qualifications

  • Minimum 2+ years of experience in digital marketing, content creation, or social media management.
  • Strong writing portfolio including blogs, social media posts, or case studies.
  • Prior experience in SaaS , B2B , or international markets preferred.
  • Knowledge or strong interest in the AI and technology consulting space is a plus.
  • Proficiency in tools like LinkedIn or social media scheduling tools .
  • Proficiency in understanding of SEO and analytics tools.
  • Excellent written communication, storytelling, and project management skills.
  • Self-motivated, detail-oriented, and comfortable handling multiple content projects simultaneously.
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    Digital Marketing Executive • Mumbai, Maharashtra, India