VTION - Digital Marketing Executive

About VTION

VTION is a consumer behavior analytics and digital measurement company, transforming real-time behavioral data into actionable insights for brands and marketers. With innovative platforms like VTION Digital + CTV, MyTappy, and B2B research intelligence, VTION is redefining how businesses connect with audiences.

Position Overview

We are seeking a skilled and performance-driven Digital Marketing Executive to lead and execute our digital growth strategies across multiple products. The role demands a blend of creativity, data-driven decision-making, and hands-on campaign management. You will be responsible for running paid marketing campaigns, content creation, social engagement, and supporting go-to-market efforts across VTION's product suite.

Key Responsibilities :

1. Performance Marketing :

A) Plan and execute paid campaigns across :

• Meta (INR 2.5L / month) & Google UAC (INR 1.5L / month) for VTION Digital + CTV.
• YouTube CTV Ads & DV360 Retargeting for install base optimization.
• GDN + DV360 Display Ads for MyTappy App reach and visibility.
• Optimized B2B campaigns to attract and convert leads; collaborate with Sales on handovers.

B) Focus on niche targeting (e.g., urban women 35+, tier 1 cities).

C) Track and report ROI, CTRs, and performance KPIs weekly.

2. Content Development & Strategy

3. Social Media Marketing

4. Product Marketing

5. Offline & Community Activation

Ideal Candidate Profile

Tools & Platforms You'll Work With :

What You'll Get

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