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Concept Public Relations - Public Relations Account Director

Concept Public Relations - Public Relations Account Director

Concept Public RelationsMumbai, India
30+ days ago
Job description

We are looking for a PR Account Director for our BFSI sector for our Mumbai branch!.

Job Title : Account Director PR (BFSI Sector).

Location : Mumbai.

Experience : 8+ years in Public Relations, with a strong focus on BFSI (Banking, Financial Services, Insurance).

Employment Type : Full-time.

About the Role :

We are seeking a dynamic and strategic Account Director with deep experience in the BFSI sector to lead and manage high-profile PR accounts.

The ideal candidate will bring a strong network of media contacts, an in-depth understanding of financial services, and the ability to craft compelling narratives that influence public perception and stakeholder trust.

Key Leadership :

  • Act as the senior point of contact for key BFSI clients, ensuring delivery of strategic counsel, high-impact campaigns, and measurable results.

Strategy & Planning :

  • Develop and implement integrated PR strategies aligned with client objectives in the BFSI domain including IPOs, quarterly results, fintech launches, insurance campaigns, investor relations, etc.
  • Media Relations :

  • Build and maintain strong relationships with top-tier business and financial journalists across national and regional platforms.
  • Pitch stories and manage media interactions effectively.
  • Content Development :

  • Oversee the creation of high-quality content including press releases, op-eds, keynote speeches, Q&A briefs, crisis communication responses, and more.
  • Team & Budget Management :

  • Lead and mentor a team of executives and managers.
  • Plan and manage account budgets and ensure timely delivery.
  • Crisis & Reputation Management :

  • Provide strategic counsel during sensitive or high-impact issues affecting BFSI clients reputation or Proven track record (8+ years) of managing BFSI accounts in a reputed PR consultancy or corporate communications role.
  • Strong understanding of the BFSI ecosystem, regulatory environment, and capital markets.
  • Excellent media contacts in the financial and business journalism space.
  • Exceptional verbal and written communication skills.
  • Ability to manage multiple clients, deadlines, and team members simultaneously.
  • A proactive, client-focused approach with strong presentation and negotiation skills.
  • ref : iimjobs.com)

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    Public • Mumbai, India

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