Digital Marketing Manager

Work Exp : 6yrs - 8 yrs in e-commerce / D2C roles with P&L responsibility Role & Responsibilities :

Create & deliver growth plans for the brand's D2C platforms and take onus of D2C business delivery. Driving performance on all performance-marketing channels such as Facebook, Instagram, Google etc., as well as organic, direct and affiliate sources of revenue and traffic. Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives. Deliver customer delight through on-site and off-site interventions. Improve profitability of the D2C business with enhanced ROAS Drive better CRO, higher AOV, lower CAC & higher LTV Own site optimization and A / B testing to deliver conversion growth. Drive product content and user-generated content optimization. Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue. Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications. Work closely with the brand teams, supply chain teams and other stakeholders in the value chain on all aspects related to growth, sales, content and creatives. Create a supportive and collaborative environment in which team members are coached, trained and provided with opportunities through development. Hire & build a highly passionate and self-driven team internally to sustainably and profitably grow the D2C business for the brands.

Qualifications : Bachelors in a related field; MBA or other relevant graduate degree is a plus.

Desired Candidate Profile :

Strong digital marketing knowledge Excellent written and verbal communication skills Ability to thrive in a fast-paced, deadline-driven, team environment Strategic thinker, able to creatively solve problems and build team success Ability to translate business and brand strategy into marketing programs