Acquisition Marketing Lead - Campaign Management

Key Responsibilities :

Customer Acquisition Strategy & Execution :

• Develop and execute end-to-end customer acquisition strategies to drive high-quality traffic and conversions.
• Manage and optimize paid media campaigns across channels like Google Ads, Facebook / Instagram, LinkedIn, TikTok, and other performance-driven platforms.
• Leverage SEO, SEM, display, video, and affiliate marketing to expand brand reach and attract new customers.
• Create data-driven customer acquisition funnels, continuously optimizing for cost-per-acquisition (CPA) and return on ad spend (ROAS).

Campaign Management & Optimization :

• Lead and scale paid marketing efforts, ensuring high ROI through continuous campaign analysis, testing, and optimization.
• Manage marketing budgets, allocating spend across channels, and tracking performance to meet acquisition and revenue goals.
• Work with creative teams to design and implement high-converting ad creatives, landing pages, and offers.
• Conduct A / B testing for ads, landing pages, and campaigns to determine the most effective approaches for customer acquisition.

Cross-Functional Collaboration :

• Collaborate with product, marketing, and data teams to develop customer personas, define target audiences, and design campaigns.
• Work closely with the content and design teams to ensure alignment in brand messaging across all acquisition channels.
• Partner with data and analytics teams to track and report key acquisition metrics, ensuring transparency in campaign performance.

Data-Driven Insights & Reporting :

• Analyze customer acquisition trends, competitor strategies, and market dynamics to identify new opportunities.
• Build and maintain dashboards to report on acquisition performance, sharing insights and recommendations with senior leadership.
• Continuously monitor key acquisition metrics, including cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (LTV).

Key Metrics for Success :

• Increase in new customer acquisition (number of customers acquired within target cost thresholds).
• Optimization of CPA and improvements in ROAS.
• Growth in organic and paid channel performance (click-through rate, conversion rate, etc.
• Successful scaling of acquisition channels and tactics while maintaining efficiency.
• Alignment with broader business goals, such as revenue targets and brand visibility.

Who You Are?

• 5+ years of experience in customer acquisition, performance marketing, or digital marketing roles.
• Strong proficiency in paid media channels, including Google Ads, Facebook / Instagram Ads, and programmatic advertising.
• Experience with growth tactics like SEO, SEM, content marketing, and affiliate programs.
• Deep understanding of key acquisition metrics, including CPA, ROAS, and LTV.
• Ability to use data and analytics to inform decisions, optimize campaigns, and identify new acquisition opportunities.
• Experience with marketing automation tools, campaign management platforms, and analytics tools (e.

Nice to Have :

• Experience managing large-scale acquisition budgets and campaigns across multiple channels.
• Familiarity with attribution models and customer journey tracking.
• Knowledge of conversion rate optimization (CRO) techniques and tools.
• Familiarity with tools like Google Tag Manager, SEMrush, or similar platforms.

Why Join Us?

• Lead and scale customer acquisition strategies for high-growth e-commerce brands.
• Work alongside talented teams in a collaborative, data-driven environment.
• Directly impact the company's revenue and growth trajectory by driving new customer acquisition.
• Competitive compensation, opportunities for growth, and exposure to senior leadership in a fast-paced, high-impact role

ref : iimjobs.com)