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Acquisition Marketing Lead - Campaign Management

Acquisition Marketing Lead - Campaign Management

SARAS SOLUTIONS INDIA PRIVATE LIMITEDHyderabad, India
30+ days ago
Job description
  • We are seeking an Acquisition Marketing Lead to drive customer acquisition strategies and lead our efforts to acquire new customers efficiently and effectively.
  • This role requires a data-driven and results-oriented mindset, expertise in performance marketing, and the ability to scale acquisition channels.
  • You will collaborate with cross-functional teams to optimize campaigns, increase brand visibility, and drive new customer growth across various marketing channels.
  • Key Responsibilities :

    Customer Acquisition Strategy & Execution :

    • Develop and execute end-to-end customer acquisition strategies to drive high-quality traffic and conversions.
    • Manage and optimize paid media campaigns across channels like Google Ads, Facebook / Instagram, LinkedIn, TikTok, and other performance-driven platforms.
    • Leverage SEO, SEM, display, video, and affiliate marketing to expand brand reach and attract new customers.
    • Create data-driven customer acquisition funnels, continuously optimizing for cost-per-acquisition (CPA) and return on ad spend (ROAS).
    • Campaign Management & Optimization :

    • Lead and scale paid marketing efforts, ensuring high ROI through continuous campaign analysis, testing, and optimization.
    • Manage marketing budgets, allocating spend across channels, and tracking performance to meet acquisition and revenue goals.
    • Work with creative teams to design and implement high-converting ad creatives, landing pages, and offers.
    • Conduct A / B testing for ads, landing pages, and campaigns to determine the most effective approaches for customer acquisition.
    • Cross-Functional Collaboration :

    • Collaborate with product, marketing, and data teams to develop customer personas, define target audiences, and design campaigns.
    • Work closely with the content and design teams to ensure alignment in brand messaging across all acquisition channels.
    • Partner with data and analytics teams to track and report key acquisition metrics, ensuring transparency in campaign performance.
    • Data-Driven Insights & Reporting :

    • Analyze customer acquisition trends, competitor strategies, and market dynamics to identify new opportunities.
    • Build and maintain dashboards to report on acquisition performance, sharing insights and recommendations with senior leadership.
    • Continuously monitor key acquisition metrics, including cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (LTV).
    • Key Metrics for Success :

    • Increase in new customer acquisition (number of customers acquired within target cost thresholds).
    • Optimization of CPA and improvements in ROAS.
    • Growth in organic and paid channel performance (click-through rate, conversion rate, etc.
    • Successful scaling of acquisition channels and tactics while maintaining efficiency.
    • Alignment with broader business goals, such as revenue targets and brand visibility.
    • Who You Are?

    • 5+ years of experience in customer acquisition, performance marketing, or digital marketing roles.
    • Strong proficiency in paid media channels, including Google Ads, Facebook / Instagram Ads, and programmatic advertising.
    • Experience with growth tactics like SEO, SEM, content marketing, and affiliate programs.
    • Deep understanding of key acquisition metrics, including CPA, ROAS, and LTV.
    • Ability to use data and analytics to inform decisions, optimize campaigns, and identify new acquisition opportunities.
    • Experience with marketing automation tools, campaign management platforms, and analytics tools (e.
    • Nice to Have :

    • Experience managing large-scale acquisition budgets and campaigns across multiple channels.
    • Familiarity with attribution models and customer journey tracking.
    • Knowledge of conversion rate optimization (CRO) techniques and tools.
    • Familiarity with tools like Google Tag Manager, SEMrush, or similar platforms.
    • Why Join Us?

    • Lead and scale customer acquisition strategies for high-growth e-commerce brands.
    • Work alongside talented teams in a collaborative, data-driven environment.
    • Directly impact the company's revenue and growth trajectory by driving new customer acquisition.
    • Competitive compensation, opportunities for growth, and exposure to senior leadership in a fast-paced, high-impact role
    • ref : iimjobs.com)

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