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Systango - Account Based Marketing Specialist
Systango Technologies LimitedIndore, India30+ days ago
Job descriptionThe ABM specialist will be responsible for developing and executing account-based marketing strategies tailored to our high-value clients and prospects in the IT services and consulting space. This role requires a deep understanding of B2B marketing, particularly within the technology sector, and a proven ability to align marketing initiatives with sales objectives. The ABM Manager will collaborate closely with sales, product teams, and senior leadership to create personalized campaigns that resonate with key decision-makers within target accounts. Develop and implement a robust ABM strategy that supports the company's growth objectives, focusing on high-potential accounts within the IT services and consulting sectors. Collaborate with sales leadership to identify target accounts and tailor marketing strategies to engage these accounts effectively. Create detailed account plans and customer journey maps to drive engagement and conversion. Design and execute multi-channel ABM campaigns, including content marketing, digital advertising, webinars, and personalized outreach, specifically tailored to the needs of target accounts. Develop account-specific content that addresses the unique challenges and opportunities faced by clients in the IT services and consulting industry. Coordinate with internal teams to ensure consistent messaging and branding across all touchpoints. Work closely with the sales team to ensure ABM strategies are aligned with sales goals and provide actionable insights for account penetration. Participate in account planning sessions and provide marketing support to sales teams to enhance account engagement. Share regular updates on ABM campaign performance and insights with sales and leadership teams.
ref : iimjobs.com)
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Marketing Specialist • Indore, India