Manager - Demand Generation - SaaS

About the job

Recruiterflow is an AI-first RecOps platform built for ambitious agencies. We offer an integrated ATS & CRM along with a host of automation features designed to optimize your RecOps. We're not just building softwarewe're transforming how recruiting agencies operate. Our platform streamlines hiring into a structured sales process, enabling agencies to close positions faster, engage top talent, and scale with ease. We've secured a spot among the top 5 players in the industry, and our next goal is breaking into the top 3 within three years. Were on the hunt for a Demand Generation Manager to develop and execute marketing strategies to increase product awareness and adoption. If you're a passionate experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for. Your projects will be yours to run, as long as they align with company objectives and brand guidelines. Develop and execute multi-channel demand generation strategies to drive qualified leads in the US / UK market.

• Own end-to-end pipeline and campaign management, including offline events, outbound marketing, email marketing, paid ads (LinkedIn, Google), SEO, and content marketing.
• Scale customer acquisition through ABM, offline events, performance marketing, and automation tools (HubSpot, Marketo, Pardot, etc.).
• Analyze key metrics such as CAC, LTV, MQL to SQL conversion rates, and optimize campaigns for revenue impact.
• Work closely with sales teams to align marketing efforts with pipeline growth and ensure seamless lead handoff.
• Collaborate with content and design teams to create targeted assets like landing pages, whitepapers, case studies, and email sequences.
• A / B test messaging, landing pages, and paid campaigns to maximize engagement and conversion Demand generation experience in B2B SaaS or tech-focused businesses.
• Proven expertise in US / UK market selling and lead nurturing strategies.
• Strong background in offline events, performance marketing, ABM, SEO, and paid media (LinkedIn, Google Ads, etc.).
• Hands-on experience with marketing automation tools (HubSpot, Marketo, Pardot, etc.).
• Ability to analyze marketing metrics and continuously optimize campaigns for ROI and conversion rates.
• Excellent collaboration skills to work with cross-functional teams (sales, content, and product marketing).
• Ability to lead demand generation marketers.

ref : iimjobs.com)