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Demand Generation, Manager

Demand Generation, Manager

BounteousBangalore
18 days ago
Job description

Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership. Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win.

Profile Summary

  • We are seeking a Demand Generation Manager to join our growing team! You will be a key player in planning marketing demand generation activities and growing Bounteous x Accolite brand recognition with our prospective and existing clients in the APAC region.
  • You will work closely with the Bounteous x Accolite business development team, vertical and practice leaders and strategic alliances team to coordinate marketing activities and programs, ultimately driving marketing qualified leads.
  • The marketing vision at Bounteous x Accolite is to enable greater visibility and create more opportunities to reach key stakeholders at pivotal turning points in the decision-making process. Through our industry partnerships and joint offerings, we distinguish Bounteous x Accolite from other channel and brand partners by providing unique POVs and paving the way in providing best-in-class digital experience solutions.

Information Security Responsibilities

  • Awareness on information security measures such as acceptable use of information assets, malware protection, password security
  • Understand and report security risks and how they impact the confidentiality, integrity, and availability of information assets
  • Understand how data is stored, processed, or transmitted from a Data privacy and protection standpoint

    • Role and Responsibilities

  • Support the marketing department's initiatives with the planning, execution, and tracking of marketing demand gen ABM programs aligning with the APAC based BUs Go to market strategies.
  • Establish regular touch points with key stakeholders to discuss new prospects, existing accounts, marketing plans, and align on next-steps
  • Generate leads and opportunities through high-quality marketing events with partners, such as conferences, webinars, and in-market events. Draft marketing content in coordination with subject matter experts including blog posts, event descriptions, social media posts, and more to create marketing assets and promote marketing activities
  • In collaboration with internal stakeholders and external partners, develop content and perform outreach to drive event attendance
  • Perform post-event outreach and follow-ups
  • Identify industry trends, attend webinars, and review analyst reports to leverage key learnings and share insights with members of the larger team
  • Maintain content calendars, email results trackers, and collaborate with product SMEs on development of blogs and white papers
  • Become well-versed in Bounteous x Accolite solution offerings, services, and capabilities
  • Other duties as required.

    • Preferred Qualifications

  • 8-14 years previous experience in digital transformation consulting or with a digital agency
  • Experience driving leads and planning marketing activities
  • Exceptional written and verbal communication skills
  • Great project management skills
  • Strong interpersonal skills and an ability to build relationships internally and with partner marketing and sales contacts
  • Driven and ambitious individual with a strong desire to succeed
  • Highly organized with strong attention to detail
  • Excellent computer skills, including Excel and PowerPoint. Pardot and knowledge of Sales force.
  • Knowledge of email marketing, web analytics preferred
  • Marketing, business, or communications degree preferred
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    Demand Generation Manager • Bangalore