Product Manager

About Safari : A well-established brand, Safari has grown more than 10X in the last decade to become India’s #1 Luggage Brand. It continues to grow significantly faster than the industry and consolidate its position as the market leader. Along with mother brand Safari, it has 3 other brands that have fuelled this growth; Genie- a loved backpack and luggage brand for girls, Magnum- a value brand and recently launched Urban Jungle- a fast growing, digital first brand for today’s affluent urban consumer.

Role Description :

This role will include accountability and ownership of portfolio road map, product development, lifecycle management, managing and influencing decisions related to performance marketing, brand development and margin management.

Product Management :

• Complete ownership of product from concept to product on shelf.
• Provide detailed business plan of the product / category, including contribution per product / product category.
• Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping.
• Developing the category plans in consultation with internal stakeholders like sales, SCM and manufacturing
• Product costing and price point decisions in consultation with HODs
• Working with the SCM and Sales team to manage the lifecycle to the product.
• Understanding the performance marketing aspect of Ecommerce business

Market Research :

Market Activation :

Skills :