Head of Digital Marketing and Branding

About Rashmi Metaliks : Rashmi Metaliks, a flagship company of the Rashmi Group, is a rapidly expanding and diversified business conglomerate with a significant presence in India and across Asia. With over five decades of experience, the Group has diversified into key sectors including Iron & Steel (Ductile Iron Pipes, TMT Bars, Wire Rods, Pig Iron, etc.), Cement, Power, Ferro Alloys, Mining, and Aluminium. Rashmi Metaliks is a key player in the production of high-quality DI Pipes and other steel products, catering to both national and international markets. We are committed to achieving business excellence through superior value delivery to our customers, shareholders, employees, and society at large.

Job Summary : Rashmi Metaliks is seeking a visionary and results-driven Head of Digital Marketing & Branding to lead and transform our digital presence and strengthen our brand identity in the competitive metals and infrastructure industry. This senior leadership role will be responsible for developing, implementing, and overseeing comprehensive digital marketing strategies that drive brand awareness, generate leads, support sales, and enhance our overall market position both domestically and internationally. The ideal candidate will possess a deep understanding of B2B digital marketing, brand management in a heavy industry context, and a proven track record of leveraging digital channels for measurable business growth.

Key Responsibilities :

1. Digital Marketing Strategy & Execution :

• Develop and execute a robust, integrated digital marketing strategy aligned with Rashmi Metaliks' business objectives, market expansion goals, and sales targets for diverse product lines (DI Pipes, TMT, etc.).
• Oversee all digital marketing channels including SEO, SEM (PPC), social media marketing, email marketing, content marketing, video marketing, and website management.
• Drive lead generation efforts through various digital campaigns, optimizing conversion funnels, and tracking lead quality.
• Implement marketing automation strategies to nurture leads and enhance customer engagement.
• Explore and integrate new digital technologies and platforms to enhance marketing effectiveness.

2. Brand Management & Positioning :

3. Content Strategy & Development :

4. Analytics, Reporting & Optimization :

5. Team Leadership & Development :

6. Cross-functional Collaboration :

Qualifications :