Creative Copywriter

Creative Copywriter - Job Description

As a Copywriter, craft compelling messages that resonate with our target audience.

Responsibilities :

• Conceptualize Creative Campaigns : Partner with the Designers and other team members to brainstorm and develop creative concepts for a range of marketing campaigns.
• Multichannel Content Creation : Craft engaging, succinct and effective copy for various platforms such as advertisements, website content, social media, email campaigns and video scripts.
• Audience Insight : Deeply understand and analyze the target audience to tailor messages that resonate, considering both demographics and psychographics.
• Brand Voice and Consistency : Uphold and contribute to Kushal's brand voice and style guidelines to ensure a unified tone across all communication channels.
• CTA and Headline Creation : Generate impactful headlines, hooks, and calls-to-action that encourage desired audience interactions.
• Narrative Storytelling : Utilize advanced storytelling techniques to create content that not only informs but also emotionally engages the audience.
• Quality Assurance : Rigorously edit and proofread content to ensure accuracy, grammar and consistency.
• Feedback Integration : Incorporate constructive feedback from team members and stakeholders while preserving the integrity of the content’s objectives.
• Industry Awareness : Keep abreast of current industry trends and emerging communication strategies to continuously refine your contributions to the team.
• Team Synergy : Collaborate closely with teams to ensure that the visual elements of any campaign are in harmony with the written content.

Candidate Profile :