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Vice President - Ad Monetization
Meraki ConnectDelhi NCR, India14 days ago
Job descriptionPitch brand visibility solutions to FMCG companies, regional brands, and new-age D2C players Build partnerships for in-store activations, samplings, sponsored categories, and banner slots Manage and renew long-term monetization deals with anchor brands Own client servicing, campaign reporting, and performance feedback loops Curate sponsored placements in Rozana's app : homepage banners, push notifications, app pop-ups Integrate brand stories, product highlights, and campaign creatives into customer journey Coordinate with tech and product teams to enable campaign scheduling, A / B testing, and analytics Own monetizable store assets : end-caps, checkout counters, category aisles, sampling booths Collaborate with store ops and retail design to execute branded visibility plans Enable hyperlocal customization of campaigns based on region, season, or event Partner with category teams for bundled promotions and new product launches Work with marketing for co-branded campaigns and rural influencer engagement Collaborate with analytics to report brand campaign ROI, footfall lifts, and sales attribution Experience in Ad monetization, trade marketing, retail media, or strategic brand partnerships Strong commercial acumen with a proven track record of revenue ownership Experience working with FMCG brands, digital commerce platforms, or offline retail networks Ability to balance monetization with customer experience and platform integrity Excellent communication, storytelling, and cross-functional execution capabilities Exposure to rural markets and consumer behavior in Bharat is a plus
VP - Ad Monetization
We are looking to hire for leading lead Ad Monetization across Rozana's digital and physical retail ecosystem. The candidate will be responsible for unlocking revenue from third-party brands via in-app visibility, offline store activations, product sampling, retail media, and co-branded campaigns.
Key Responsibilities :
Monetization Strategy :
- Build and own the brand monetization roadmap for Rozana App and Stores
- Design tiered monetization models (visibility slots, sponsored placements, featured products)
- Develop pricing and packaging strategy for different categories and brand sizes
- Define success metrics : revenue per store, revenue per MAU, repeat partnership rate
Partner Development & Management :
App-Based Retail Media :
In-Store Brand Visibility :
Cross-Functional Execution :
What we are looking for :
ref : iimjobs.com)
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Vice President • Delhi NCR, India
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