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Media Planner

Media Planner

One Point Six Technologies Pvt LtdMumbai, India
30+ days ago
Job description

Job Overview : Pencil is looking to hire a data analyst or Media planner to take the responsibility of setting up data funnel, collecting, and analyzing data for our Media Plans. For a person to do well in this role, he / she should have a thorough understanding of Google Analytics, Google Tag Manager, and Google Search Console.

Responsibilities and Duties :

  • Collect, Store, and Route user data  via all channels
  • Setting up business analytics events via Mixpanel (Segment) and similar tools
  • Recognizing lead channels and creating funnel specific to each channel to analyze and interpret data
  • Interpreting user behaviour via tools like Google Analytics, Google Tag Manager, and Google Search Console.
  • Reporting the results back to the relevant members of the business
  • Identifying patterns and trends in data sets
  • Working alongside teams to establish business needs
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Media Planner • Mumbai, India