ROLE PURPOSE :
To lead, strategize, and execute sales initiatives that drive student admissions, course enrollments, partnerships, and revenue growth for HACA. The Head of Sales will be responsible for building and leading a high-performing sales team, optimizing conversion funnels, and aligning closely with marketing, product, and operations for seamless delivery.
KEY RESPONSIBILITIES :
Sales Strategy & Planning
- Develop and own the overall sales strategy for all HACA programs (live, online, hybrid, flagship, etc.)
- Identify revenue growth opportunities across B2C, B2B (corporate upskilling / partnerships), and international markets.
- Set monthly, quarterly, and annual revenue targets and action plans.
Revenue & Target Ownership
Achieve enrollment and revenue targets across programs.Track daily / weekly sales performance and lead pipeline health.Build clear reporting dashboards and reviews with leadership.Team Leadership & Development
Build, train, and lead a team of sales professionals (counselors, BDMs, SDRs).Set KPIs, manage performance, and conduct regular coaching and reviews.Foster a performance-driven, high-integrity culture within the team.Sales Operations & CRM
Oversee implementation and usage of CRM tools (e.g., LeadSquared, HubSpot, Zoho).Ensure timely follow-ups, pipeline movement, and accurate forecasting.Collaborate with marketing on lead quality, quantity, and targeting.Collaboration with Other Teams
Work closely with Marketing to align campaigns with sales goals.Liaise with Product team to understand and represent offerings correctly.Coordinate with Ops and Delivery to ensure post-sale student experience is smooth.Partnerships & Outreach
Identify and close channel partners, education agents, and corporate resellers.Represent HACA in events, webinars, and partnerships to build brand visibility and trust.REQUIRED SKILLS & EXPERIENCE :
5–8 years in sales leadership, preferably in ed-tech, education, or services sector.Proven experience managing large sales teams and driving revenue growth.Strong understanding of consultative selling, inside sales, and funnel optimization.Excellent communication, negotiation, and relationship-building skills.Data-driven, process-oriented, and highly organized.SUCCESS METRICS (KPIs) :
Monthly / Quarterly Revenue Targets AchievedConversion Rate from Lead to AdmissionTeam Performance (KPIs, Targets, Retention)CRM Hygiene & Pipeline MovementCAC (Customer Acquisition Cost) vs LTV (Lifetime Value) OptimizationPartnerships Closed & Revenue via Alternate ChannelsGROWTH PATH :
VP – Sales & GrowthChief Growth Officer (across Academy & Services verticals)