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Sales & Business Development – Education / Academy Division

Sales & Business Development – Education / Academy Division

Haris&Co.Kozhikode, Kerala, India
3 days ago
Job description

ROLE PURPOSE :

To lead, strategize, and execute sales initiatives that drive student admissions, course enrollments, partnerships, and revenue growth for HACA. The Head of Sales will be responsible for building and leading a high-performing sales team, optimizing conversion funnels, and aligning closely with marketing, product, and operations for seamless delivery.

KEY RESPONSIBILITIES :

Sales Strategy & Planning

  • Develop and own the overall sales strategy for all HACA programs (live, online, hybrid, flagship, etc.)
  • Identify revenue growth opportunities across B2C, B2B (corporate upskilling / partnerships), and international markets.
  • Set monthly, quarterly, and annual revenue targets and action plans.

Revenue & Target Ownership

  • Achieve enrollment and revenue targets across programs.
  • Track daily / weekly sales performance and lead pipeline health.
  • Build clear reporting dashboards and reviews with leadership.

    • Team Leadership & Development

  • Build, train, and lead a team of sales professionals (counselors, BDMs, SDRs).
  • Set KPIs, manage performance, and conduct regular coaching and reviews.
  • Foster a performance-driven, high-integrity culture within the team.

    • Sales Operations & CRM

  • Oversee implementation and usage of CRM tools (e.g., LeadSquared, HubSpot, Zoho).
  • Ensure timely follow-ups, pipeline movement, and accurate forecasting.
  • Collaborate with marketing on lead quality, quantity, and targeting.

    • Collaboration with Other Teams

  • Work closely with Marketing to align campaigns with sales goals.
  • Liaise with Product team to understand and represent offerings correctly.
  • Coordinate with Ops and Delivery to ensure post-sale student experience is smooth.

    • Partnerships & Outreach

  • Identify and close channel partners, education agents, and corporate resellers.
  • Represent HACA in events, webinars, and partnerships to build brand visibility and trust.

    • REQUIRED SKILLS & EXPERIENCE :

  • 5–8 years in sales leadership, preferably in ed-tech, education, or services sector.
  • Proven experience managing large sales teams and driving revenue growth.
  • Strong understanding of consultative selling, inside sales, and funnel optimization.
  • Excellent communication, negotiation, and relationship-building skills.
  • Data-driven, process-oriented, and highly organized.

    • SUCCESS METRICS (KPIs) :

  • Monthly / Quarterly Revenue Targets Achieved
  • Conversion Rate from Lead to Admission
  • Team Performance (KPIs, Targets, Retention)
  • CRM Hygiene & Pipeline Movement
  • CAC (Customer Acquisition Cost) vs LTV (Lifetime Value) Optimization
  • Partnerships Closed & Revenue via Alternate Channels

    • GROWTH PATH :

  • VP – Sales & Growth
  • Chief Growth Officer (across Academy & Services verticals)
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    Development Division • Kozhikode, Kerala, India