Senior Content Marketing Specialist

Description

Ciklum  is looking for a Senior Content Marketing Specialist  to join our team full-time in India.

We are a custom product engineering company that supports both multinational organizations and scaling startups to solve their most complex business challenges. With a global team of over 4,000 highly skilled developers, consultants, analysts and product owners, we engineer technology that redefines industries and shapes the way people live.

About the role :

As a Senior Content Marketing Specialist, become a part of a cross-functional development team engineering experiences of tomorrow.

We are seeking a highly strategic and creative Senior Content Marketing Specialist to lead content initiatives tailored to the North American market. This role will focus on planning, creating, and optimizing high-impact content that drives awareness, engagement, and demand for our services in digital engineering, product engineering, data, and AI. You will collaborate closely with subject matter experts, sales, demand generation, and brand teams to tell compelling stories that resonate with enterprise tech buyers, decision-makers, and influencers.

Responsibilities

• Content Strategy & Planning Develop and execute a regional content strategy aligned with business objectives and buyer journeys Identify content gaps and opportunities in the North American market and adapt global messaging accordingly
• Content Creation & Management Create and manage thought leadership content including whitepapers, blogs, case studies, solution briefs, videos, and executive POVs Localize global content to suit the North American audience while maintaining brand voice and technical accuracy Partner with SMEs and consultants to translate complex technology topics into engaging, accessible narratives
• Campaign Support Collaborate with demand generation teams to create content that fuels campaigns across email, digital ads, social, and ABM programs Develop SEO-optimized and conversion-focused content to support inbound marketing
• Performance Measurement Track and analyze content performance using tools like Google Analytics, HubSpot, and SEMrush Optimize content based on engagement metrics and buyer behavior insights
• Cross-functional Collaboration Work closely with sales, product marketing, and delivery teams to ensure messaging consistency and commercial relevance Act as a content advisor to regional sales leaders and contribute to pitch and enablement materials

Requirements

Desirable

What's in it for you