Digital Campaign Strategist

Role : Assistant Manager - Online Performance Marketing

Location : Hebbal, Bangalore Reports to : Lead Performance Marketing Team size : IC

About VIP :

Established in 1968, VIP is amongst the world’s leading manufacturers and retailers of luggage, backpacks and handbags. With a legacy built over the years, we take pride in launching marketleading brands, including our flagship brand 'VIP’, which has become synonymous with the luggage category in India. Our brands reflect our commitment to understanding consumer preferences and driving quality and innovation that meets their expectations. Our operational success is attributed to our stellar brand portfolio, state-of-the-art manufacturing plants in India and Bangladesh, and a robust distribution network that ensures easy accessibility to our products.

Through our diverse portfolio of brands, we cater to a wide range of consumers with varying needs and preferences. Whether it’s the stylish and youthful offerings of Skybags or the premium and sophisticated designs of Carlton, range of chic and fashionable handbags designed for the modern woman, the high-quality, and highly functional flagship brand of VIP Industries to durable and practical luggage solutions at an affordable price point by Aristocrat. We have a solution for every traveler be it every day travel, business trips, or outdoor adventures.

VIP Industries Limited is an equal opportunity employer. We value talent and believe everyone deserves the opportunity to succeed. We value the diversity of our workforce and the unique perspectives that each one of us brings and are committed to creating an inclusive environment for all. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and allow for equal opportunities for all our team members.

Qualifications / Experience :

Graduate in any discipline. MBA is preferred Certifications in Google Ads / Meta Blueprint certification / Amazon Ads 4+ years of experience in Digital performance campaign planning and execution, digital content planning, performance analytics and Organic traffic strategies

Role & Responsibilities :

Coordinate with internal teams, external agencies, and platform partners to manage digital campaign planning, execution and target achievement Ensure timely campaign launches with accurate tracking and reporting. Optimization of the campaigns to achieve the set goals and KPIs. Support content planning and help drive strategies to boost organic traffic Track and share performance metrics regularly both as Leadership summary and detailed deep dive to identify actionable insights and course correction. Handle campaign-related invoicing and portal coordination for reconciliation

Preferred Candidate Profile / Competencies :

Advanced working knowledge of Google Ads Manager, Meta Ads Manager & programmatic platforms. Familiarity with Amazon Campaign Manager (AMS), Flipkart Ads, Quick Commerce self-serve Working knowledge of analytics tools like Google Analytics, MS Clarity, Shopify Analytics Understanding of SEO principles and organic traffic strategies Proficiency in MS Excel and PowerPoint Strong organizational and time-management abilities. Excellent communication and interpersonal skills. Ability to work collaboratively in a cross-functional team environment.