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ResearchAyu - Head - BTL Activation

ResearchAyu - Head - BTL Activation

Healthy Life InnovationMumbai, India
30+ days ago
Job description

Role Overview :

As the Head of BTL Activation, you will play a pivotal role in driving brand awareness and customer engagement through on-ground activations and below-the-line marketing campaigns. You will strategize, execute, and oversee outreach initiatives that connect directly with our target audience across cities, clinics, communities, and retail touchpoints.

This is a high-impact leadership role ideal for someone who is hands-on, data-driven, and passionate about making a real difference in people's lives through purpose-led marketing.

Key Responsibilities :

  • BTL Strategy Development : Create and execute high-impact BTL marketing strategies tailored to urban and semi-urban markets.
  • Campaign Leadership : Lead execution of on-ground activations such as health camps, clinics, awareness drives, community events, and doctor engagement programs.
  • Team Management : Build and manage a pan-India team of field marketers, city leads, and activation managers.
  • Vendor Management : Identify and manage third-party vendors for printing, fabrication, staffing, and logistics.
  • Collaboration : Work closely with product, sales, and digital marketing teams to ensure integrated campaign messaging and targeting.
  • Performance Tracking : Measure and analyze ROI from all BTL activities using data, feedback, and CRM integrations.
  • Brand Stewardship : Maintain consistent brand messaging and ethics in all customer-facing initiatives.
  • Innovation : Continuously explore new formats and channels for field engagement and brand Proven 8+ years of experience in BTL marketing, field activation, or trade marketing in high-growth consumer-facing industries (Healthcare, FMCG, Wellness, etc.).
  • Strong leadership and team-building skills across diverse geographies.
  • Ability to work in a high-paced, startup environment with a hands-on approach.
  • Excellent project management, budgeting, and vendor negotiation skills.
  • Exposure to tier-2 and tier-3 markets will be a strong advantage.
  • Degree in Marketing, Business, or related field (MBA preferred).

Why Join ResearchAyu?

  • Be part of a purpose-driven organization transforming healthcare through innovation.
  • Fast-track career growth in one of India's fastest-growing health-tech startups.
  • Lead national-level campaigns that have a real impact on people's lives.
  • Work alongside passionate, mission-oriented professionals in a high-energy environment.
  • ref : iimjobs.com)

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