Strong online portfolio to demonstrate past work experience that has left a lasting impact on product decisions is a must have
Demonstrated ability of analyzing and interpreting data from multiple sources (user testing, analytics, surveys) and turning it into clear, actionable insights that drive product decisions.
What you need to do :
Be the voice of the user and drive user understanding, empathy and insights in every team you collaborate with and every meeting you're a part of.
Work closely and support various teams within the newsroom with user research thereby ensuring user insights are integrated into editorial workflows and decision-making processes.
Design and conduct news content specific research by using primary research techniques like field interviews, focus groups, surveys etc. to gain deeper understanding of user content needs and preferences
Design and conduct surveys, user callings to evaluate the impact of content & product changes and gather insights at scale
Plan, moderate and create online community groups with users to gather quick feedback
Synthesise and communicate research findings to inform business decisions via presentations, reports, workshops and any other novel, creative approaches that you invent
Manage multiple stakeholder needs, interests, priorities, and expectations effectively and sensitively
Help increase awareness and basic capabilities in content and user research across teams and increase user empathy across the newsroom
Reflect upon our existing research tools and methods, build systems and experiment with new methods that complement and differentiate us from other product research companies.
ref : iimjobs.com)
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Ux Researcher • Bhopal, India
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