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India Infotech - Meta Ads Specialist

India Infotech - Meta Ads Specialist

India InfotechIndore, India
30+ days ago
Job description

Key Campaign Management : Set up, launch, and manage advertising campaigns across Meta's platforms (Facebook, Instagram) from start to finish.

  • Ad Set & Ad Creation : Create compelling ad creatives (copy and visual recommendations) and configure ad sets with precise targeting options.
  • Performance Monitoring : Continuously monitor campaign performance, analyze key metrics (e.g., CPA, ROAS, CTR), and identify areas for optimization.
  • Budget Management : Manage advertising budgets effectively to ensure maximum ROI for clients.
  • Reporting : Generate regular performance reports and provide insights to internal teams and clients.
  • Audience Research : Conduct in-depth audience research to identify new targeting opportunities.
  • A / B Testing : Implement and analyze A / B tests on various campaign elements (creatives, audiences, bidding strategies) to improve performance.
  • Stay Updated : Keep up-to-date with the latest Meta Ads features, trends, and best practices.

Required Skills & 1- 3 years of hands-on experience in managing Meta (Facebook / Instagram) advertising campaigns.

  • Understanding of key paid social media metrics and analytics.
  • Ability to analyze campaign data and draw actionable insights.
  • Strong communication skills, both written and verbal.
  • Detail-oriented with strong organizational skills.
  • Ability to work independently and as part of a team.
  • A passion for digital marketing and a desire to learn and grow in the paid social space.
  • Master's / Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience

    • ref : iimjobs.com)

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    Meta Ads Specialist • Indore, India