Production Innovation

SKILLS REQUIRED :

Strong analytical and problem solving skills, and business acumen

Sound understanding of Real Estate or related Industry & its technical aspects would be preferable

Strong interpersonal skills to be able to drive cross functional & cross regional assignments

Strong communication and presentation skills

Must possess a sound understanding of marketing mix concepts, consumer expectations / insights, as well as, gaps in delivery. Some level of consumer interaction to understand consumer needs

An appetite for learning, open mind for innovation, ability to think out of the box

Ability to work in a team

Negotiating skills

Must-have a knowledge of the regional real estate market trends in NCR

Key Accountabilities :

Provide critical inputs for Land acquisition w.r.t desirability of location, sales velocities & pricing etc.

Drive detailed market research, competition benchmarking & consumer research studies for upcoming project launches / for land evaluations

Arrive at right product mix, price and defining the USP of project by providing key inputs for upcoming projects

Research, study and recommend innovative features basis customer pain-points and aspirations

Setting-up / updating product innovation processes, standardizations and monitoring its implementation

Value proposition testing with various stakeholders like channel partners & consumers.

Product Training to Sales team during launches / sustenance activations.

Closely working with internal (Marketing, Design, Sales) & external (Vendors) stakeholders for project success

Working on key Strategic initiatives to contribute to organizational objectives

Ability to give quick product inputs by keeping up to date with the most recent competition launches and market trends