Content Marketing Manager

Job Description

Core Purpose : Drive title success through strategic launches and maximized existing subscriber viewership in Bhojpuri Content Team.

Overview : The Content Marketing Manager serves as the crucial link between content, marketing, and the audience. This role ensures every new title on STAGE is launched with narrative integrity, reaches the right early viewers, and is amplified across subscriber, social, and eventual acquisition touchpoints.

The Content Marketing Manager owns both release orchestration and the early-viewer strategy for all titles.

What you'll do :

1. Title Launch & Narrative Execution

Own creative rollout & storytelling for new titles.

Coordinate with Content Managers (Bhojpuri, Haryanvi & Rajasthani) for launch timelines and asset readiness.

Ensure timely release and narrative strength of trailers, teasers, thumbnails, toolkits, and posters.

Act as central POC for on launch narrative for the title, maintaining message clarity- and identifying propositions that would make the title of interest to existing users.

Guarantee distinct title positioning based on cultural insight and genre. Distinct looking visually. Conversation starters digitally.

Oversee creative QA for all launch assets.

2. Subscriber Watch Strategy

Maximize early viewership among existing subscribers.Optimize for Watch Through Rate.

Own app-merchandiding with assistance from the CMS team to ensure that new, high CR content is showcased across existing user journeys.

Partner with the Retention team for timely subscriber nudges ( push notifications, in-app, WA etc.)  - pitching the title in interesting ways.

Guide persona targeting and creative hooks based on "who is this title for", “why should one watch this” insights.

Define early success metrics : % of base reached, % started, % completed (first 7 / 14 / 30 days).

Direct 80–90% of early marketing energy to existing subscriber viewership.

Utilize learnings to inform future marketing strategies on the acquisition front- as the title matures.

3. As Title Matures

Collaborate with Performance Marketing for new user acquisition once watchership thresholds are met.

Lead handover process with clear documentation :

Winning narratives

Resonating emotional / cultural hooks

Genre effectiveness

Audience demographics

Completion behavior

Align early creatives with Promo and Social teams based on these insights.

4. Cross-Team Collaboration

Retention : Weekly sync for watch plans and subscriber insights.

Creative : Narrative alignment, visual tonality, and title tool kits - with Promo Editor.

Social : Pre-launch buzz and post-launch content - all optimised to excite our existing subscribers - with Social Media Managers.

Performance : Post-subscriber success handover with insights- to Acquisition (Market Lead + Promo Producer) team.

Culture : Ensure creator’s vision & STAGE’s content strategy stay aligned.

5. Success Metrics

of subscribers reached and watched (first 7 / 14 / 30 days post-release).

Number of titles handed over to performance with clear playbooks.

Smoothness of asset readiness and release timelines.

Narrative sharpness and differentiation across launches.

Requirements

About The Opportunity Stage is India's first OTT platform for regional dialect content. We create and deliver hyper-local entertainment, ensuring that users connect deeply with culturally rich content. To enhance our product experience and engagement, we are looking for a UX Researcher who can dive deep into understanding our audience and help shape a user-centric product. Role Overview As a UX Researcher at Stage, you will help our teams deeply understand user behavior, needs, and challenges. You will collaborate closely with product designers, product managers, and engineers to ensure a strong, insight-backed approach to solving user and business problems. Roles and Responsibilities Conduct qualitative and quantitative user research (interviews, surveys, focus groups, usability testing, etc.). Analyze user behavior data, session recordings, heatmaps, and other insights to improve user experience. Build user personas, journey maps, and empathy maps to understand audience pain points. Collaborate with UX / UI designers and product teams to translate research findings into actionable design improvements. Work closely with target audience groups to ensure cultural and linguistic alignment in the UX strategy. Present research findings to stakeholders with clear, data-backed recommendations. Requirements 2+ years of experience in UX research or human-centered design. Strong knowledge of user research methodologies and data analysis. Hands-on experience with research tools like Hotjar, Google Analytics, Mixpanel, UserTesting, Lookback, etc. Ability to analyze and interpret qualitative & quantitative data effectively. Excellent communication skills in Hindi and English (regional dialect knowledge is a plus). Experience working in a startup environment, or on ambitious zero-to-one projects in established organizations. Experience in planning and executing end-to-end projects.