Softcell Technologies - Business Manager

Job Title : Business Manager - ManageEngine & SOC Gujarat, Bangalore and Sales & Channel Lyncbiz India Pvt. Summary :

We are looking for a dynamic and results-driven Business Manager to join our team at Lyncbiz, a new-age value-added distributor focused on IT management and cybersecurity solutions. Lyncbiz is part of a diversified business group with consolidated revenues exceeding INR 1,000 crore, providing strong financial backing, operational stability, and the strategic vision to scale innovative and emerging offerings in the Indian market.

As the exclusive authorised distribution partner for ManageEngine in India, Lyncbiz is committed to empowering partners to deliver world-class IT operations and security services to their customers. In addition to our deep focus on the ManageEngine portfolio, we are actively expanding into the distribution of niche and differentiated technology offerings that address the evolving needs of enterprise customers across various industry verticals.

In this role, you will lead regional sales initiatives, manage and enable a growing partner ecosystem, and build a strong pipeline for both ManageEngine and Managed SOC (Security Operations Center) services. You will also play a key role in expanding the partner base to support new OEM partnerships as they are onboarded, ensuring early traction and scalable growth across Lyncbizs evolving of ManageEngine Solutions

• Promote the complete suite of ManageEngine products, including ITSM, ITOM, endpoint management, Active Directory tools, and analytics
• Deliver product demos, webinars, and enablement sessions to partners
• Handle licensing, deal registration, and renewals in coordination with the OEM and of SOC Services
• Position and sell Lyncbizs Managed SOC offerings to resellers and MSPs
• Educate partners on key security concepts : SIEM, incident response, threat detection, and 24x7 monitoring
• Collaborate with the SOC team for pre-sales support, onboarding, and Development & Partner Enablement
• Build and nurture strong relationships with resellers, VARs, and MSPs to drive joint go-to-market initiatives
• Onboard new partners and provide continuous training, marketing support, and sales assistance
• Help partners build business plans for both ManageEngine and Managed Security Management & Reporting
• Identify, qualify, and manage a pipeline of opportunities across assigned accounts and geographies
• Meet or exceed quarterly and annual sales targets
• Maintain accurate opportunity records in CRM and provide regular sales Result Areas (KRAs) / Key Performance Indicators (KPIs)
• Sales Target Achievement : Meet or exceed quarterly and annual sales quotas for ManageEngine and SOC services through the reseller channel
• Partner Activation : Onboard and activate a defined number of new resellers / MSPs per quarter
• Pipeline Health : Maintain a qualified sales pipeline of 34x the quarterly sales target
• Forecast Accuracy : Maintain forecast accuracy within 15% of actual sales
• Enablement Activities : Conduct at least two partner enablement sessions or webinars each month
• CRM Hygiene : Ensure 100% opportunity and activity logging in CRM with timely 2-5 years of experience in IT infrastructure or cybersecurity sales, preferably within a distribution or partner-led environment
• Strong understanding of SOC services and cybersecurity fundamentals
• Excellent communication, presentation, and negotiation skills

ref : iimjobs.com)