Job Description : Job Description
Unique Job Role Content Manager Tanishq Function Marketing Reporting to Marketing Head
Business Corporate Grade Date Jan 2023
Job Details
Anchor the static and video content for the brand across various platforms
External Interfaces Internal Interfaces
Job Requirements
Education
Relevant Experience
Behavioural Skills
Knowledge
Process Contributions
Process Contribution Process Outcome Performance Measure
Marketing : Content Planning & Execution
1. Own the entire creative asset management from the brand,
starting from brief ideation, to the final deliveries. This will
involve extensive interfacing with various creative teams, briefing
them, anchoring the shoots and delivering the adapts on time.
This will include social media assets as well as retail and digital
requirements.
2. The candidate needs to have a strong hold on the brand
positioning and ensure that all communication adheres to and
strengthens the same.
3. Create a network of quality production houses, photographers and videographers for quick and agile asset production.
Marketing : Social Media Management
1. Own the entire social media landscape for the brand across all
possible platforms.
2. Strategize, analyse and execute social media calendar for the
year to drive max consideration including topicals
3. Interface with ORM team to streamline SM responses
Marketing : Research
1. Stay on top of current Gen Z media consumption, pop culture
and social media trends.
2. Use the same in our content to make it relevant.
Content Manager • Bengaluru