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Performance Creative Strategist
Floral Art by NandiniBengaluru, Karnataka, India14 days ago
Job descriptionMap creatives to TOF / MOF / BOF stages with a data-backed approach Collaborate with video editors and designers to bring ad concepts to life Maintain a structured creative testing calendar Craft copy that feels human, not robotic. Conversational, emotional, and sharp. Adapt tone and storytelling for Indian women aged 35–65 — our core audience Track creative performance (thumb stop rate, CTR, ROAS) with the growth team Iterate quickly based on ad data and customer response Reverse-engineer what works and systematize it Have 2-5 years’ experience in creative strategy, performance copywriting, or D2C marketing Have worked on Meta ads (not just organic or branding content) Know how to write AND visualize a high-performing ad Thrive in a fast-paced, feedback-driven start-up environment Bonus : Experience writing for an Indian home / lifestyle / beauty / fashion audience
Performance Creative Strategist
Location : RMV 2
Stage, Bengaluru (Next to New BEL Road)
Type : Full-time, In-Office, 10am-6pm, Monday to Saturday
Experience : 2–5 years in performance creative strategy or ad copywriting for D2C brands
Compensation : Based on experience
About Us
Floral Art by Nandini is a fast-growing D2C home decor brand loved for its elegant, handcrafted pieces that elevate everyday living. Our storytelling is honest, emotionally resonant, and deeply Indian. We're now hiring a Creative Strategist who can turn our products into scroll-stopping stories that sell.
What You'll Do
1. Craft Winning Ad Angles & Scripts
- Build creative strategies for Meta (Facebook / Instagram) ad campaigns across awareness levels
- Ideate ad angles for products using emotional, functional, gifting, and aesthetic hooks
- Write compelling hooks, headlines, primary texts, and video scripts that drive conversions
2. Own the Creative Funnel
3. Write with Purpose
4. Analyze, Test, Repeat
You’re a Fit If You…
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Creative Strategist • Bengaluru, Karnataka, India
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