Creative Direction Manager - Performance Marketing

Key Responsibilities :

Supervise the entire creative process for marketing campaigns, ensuring success by :

• Creative Planning & Delivery : Taking the lead in creating, planning, and overseeing the delivery of highly relevant and engaging creatives tailored for target audiences across various campaigns.
• Brand Cohesion : Maintaining a cohesive and consistent visual and thematic style across all campaigns, ensuring strong brand identity and recognition.
• Continuously explore and introduce new design and delivery ideas for advertising or promotional campaigns, pushing creative boundaries to capture audience attention.
• Stay abreast of the latest industry trends, competitor activities, and emerging technologies in marketing and creative fields to inform product development and refine marketing strategies.
• Translate creative concepts into actionable plans and oversee their execution, ensuring alignment with performance marketing goals.
• Lead and manage creative aspects within a team, while fostering strong cross-functional collaboration with other departments (e. , marketing, product, development) to ensure integrated campaign 3-5 years of hands-on experience in handling creative direction, design, and themes of campaigns for growth and performance marketing.
• Prior experience preferably for a gaming or social app.
• Demonstrated experience in developing and executing successful marketing campaigns.
• Excellent verbal and written communication skills, with the ability to clearly articulate creative ideas, strategies, and feedback to both internal teams and external stakeholders.
• Strong analytical skills with a proven ability to translate performance data and market insights into actionable creative strategies and optimizations.
• Ability to lead and manage creative projects / team members, while collaborating effectively cross-functionally with other departments.
• Possess an entrepreneurial mindset with a proactive approach to problem-solving and innovation in creative execution.
• A strong portfolio showcasing successful creative campaigns and your role in their direction and design is highly preferred.
• Degree in Design, Marketing, Advertising, or a related creative field is desirable

ref : iimjobs.com)