Channel Manager - BFSI

About the Role :

We are seeking an experienced and dynamic Channel Manager to lead and expand our secured loan sales through dealer and channel networks.

The ideal candidate will bring a deep understanding of SME, MSME, Micro-LAP, LAP, Mortgages, and Retail Lending products along with strong market insights and the ability to manage and motivate channel partners.

This role demands a results-driven leader with excellent interpersonal skills to drive business growth and ensure robust dealer engagement in diverse local markets.

Key Responsibilities :

• Identify, onboard, and manage a strong network of dealers, brokers, and channel partners focused on secured loan products.
• Develop and nurture long-term relationships with channel partners to maximize sales opportunities.
• Regularly evaluate channel performance and implement strategies to optimize productivity and penetration.
• Drive lead generation and conversion through effective channel strategies.
• Achieve and exceed sales targets for secured loan products, including SME / MSME loans, Micro-LAP, LAP, Mortgages, and Retail Lending.
• Collaborate with marketing teams to plan and execute campaigns that enhance channel visibility and lead flow.
• Lead, train, and motivate a field sales team and channel sales force to achieve business goals.
• Monitor field execution, provide on-ground support, and ensure adherence to compliance and quality standards.
• Conduct regular performance reviews and coaching sessions to improve team effectiveness.
• Analyze local market dynamics and competitor activities to identify growth opportunities and potential risks.
• Provide feedback and insights to product and strategy teams to tailor offerings according to market needs.
• Maintain accurate records of channel activities, sales reports, and pipeline updates.
• Ensure adherence to company policies, regulatory guidelines, and ethical sales practices.

Key Skills & Requirements :

ref : iimjobs.com)