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Heaven GiftsNashik, IN
1 day ago
Job description

About HeavenGifts

HeavenGifts was founded in 2007 and has been a pioneer in China's e-vapor industry, witnessing and driving the industry's rapid development. In 2009, we established heavengifts.com to embark on the international journey of e-vapor products, building a bridge for domestic brands to enter the global market. From 2018 to 2021, we successfully transformed into a global brand owner, launching renowned brands such as ELFBAR and LOST MARY. Our business now covers over 100 markets worldwide, with more than 100,000 retail outlets, serving over 50 million adult users. We are committed to becoming a globally recognized and trusted new generation tobacco brand.

Job Responsibilities

Search Campaign Strategy & Execution

  • Plan, launch, and manage high-performing Google Search Ads campaigns tailored to the Indian market.
  • Develop localized keyword strategies, ad copy, and bidding structures to target adult users while ensuring compliance.
  • Monitor Quality Score, CPC trends, and Search Impression Share to optimize visibility and cost efficiency.

Analytics & Performance Optimization

  • Track and analyze campaign KPIs (CTR, CVR, ROAS, CPA) using Google Ads Manager and Google Analytics.
  • Implement A / B testing for headlines, descriptions, sitelinks, and landing pages.
  • Continuously refine audience targeting, device preferences, and ad schedules based on data insights.
  • Compliance & Ad Policy Management

  • Ensure all ad content and targeting strategies adhere to Google’s policies and India-specific advertising regulations, especially age-gated restrictions in the e-vapor category.
  • Collaborate with compliance and legal teams to adapt language, disclaimers, and placements appropriately.
  • Market Insights & Competitive Research

  • Stay up-to-date with India’s search behavior trends, category-related keyword changes, and competitors' search activity.
  • Identify growth opportunities through new keywords, regional campaigns, and branded / non-branded strategies.
  • Collaboration

  • Work closely with product marketing, SEO, content, and design teams to align paid and organic strategies.
  • Report weekly on spend, performance, and actionable insights to both local and global stakeholders.
  • What We’re Looking For

    Education & Experience

  • Bachelor's degree in Marketing, Advertising, Business, or a related field
  • 2–4 years of experience managing Google Ads campaigns, ideally in consumer products, FMCG, or tech sectors
  • Google Ads Certification strongly preferred
  • Key Skills

  • Hands-on experience with Google Ads, Google Keyword Planner, and Google Analytics
  • Strong understanding of keyword intent, quality score, and ad ranking logic
  • Data-driven mindset with strong Excel / Sheets skills for reporting
  • Familiarity with regional nuances in Indian consumer search behavior
  • Personal Traits

  • Detail-oriented and highly analytical
  • Results-focused, with a passion for optimization and ROI
  • Adaptable to a fast-paced, cross-cultural working environment
  • Proactive, collaborative, and comfortable managing ambiguity
  • What You’ll Gain by Joining Us

  • A strategic role in driving brand growth through intelligent search visibility
  • Access to international resources and a dynamic global digital team
  • Room to test, learn, and scale campaigns in a high-growth market
  • A mission-driven brand committed to responsible marketing, innovation, and sustainability
  • Competitive salary and growth opportunities in global performance marketing
  • HeavenGifts is looking forward to your joining and creating a brighter future together.

    HeavenGifts – Innovation, Sustainability, Responsibility.

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