Manager-Marketing Project

Job Responsibilities :

1. Participate in and lead the entire process of planning for the exploration and packaging of mobile phone products, be responsible for exploring and packaging the core selling points, product value, product stories, and consumer benefits of the Indian series of products, and determine the product positioning and promotion strategies.

2. Deeply research the products, analyze the competitive advantages and disadvantages, transform the professional product knowledge into marketing language, conduct product story packaging and product selling point communication planning, ensure the transmission and expression of the core product information, and output the core FABE of the product / keynote of the launch event / copy on the official website / speech draft of the launch event / slogan, etc.

3. Be responsible for the communication of the core content planning of the product (in the form of video / copy / graphic, etc.) on the social media and public relations side, participate in the production of core materials and control.

4. Participate in the pre-marketing product planning. Based on the understanding of the industry and users, input marketing-end product insights at the product project establishment stage to ensure the competitiveness of the product.

Requirements :

1. Bachelor's degree or above, with 3-5years of relevant working experience; familiar with the 3C industry, IoT or Internet industry experience is preferred, and experience in marketing planning, product public relations, digital marketing, etc. is preferred.

2. Have strong product understanding and insight capabilities, be able to put forward requirements for the product from the user's perspective, and also be able to extract good product stories from the user's perspective.

3. Fluent in English, have certain bilingual copywriting capabilities in Chinese and English, have good writing expression skills, and can transform the product language into simple and understandable user communication language.