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Customer Marketing Manager- GT

Customer Marketing Manager- GT

Brillon Consumer Products Pvt Ltd (Formerly known as SC Johnson).Gurugram, Haryana, India
30+ days ago
Job description

1. Business Development :

  • Develop strategies to support business development in the Traditional Trade channels (Retail, WS and SS)
  • Develop initiative grid for the channel which is aligned to the Marketing initiatives. Work closely with the Brand team and the Region team to align quarter and annual plans.
  • Work closely with the Brand team for planning the annual numbers and calendarize the same, based on a granular channel / geography level share development plans.
  • Manage end-to-end trade spends for Traditional Trade channel as per the TS components in the P&L of TT business.

2. Drive Sales Programs and Initiatives :

  • Extensively support driving of ‘Sales execution excellence’ programs for rural and urban channels.
  • Create and Develop Loyalty programs for Retail / WS / SS channels to drive business.
  • Plan the Visibility calendar and the spend plans for all brands and customers and develop the Activity grid
  • Align the Visibility deployment plan with the Brand plans regional teams.
  • Asset design : Coordinate and finalize the assets with Marketing. Participate with the procurement team for vendor briefing.
  • Prepare budget for visibility deployment for all channels. Review ROI and suggest improvements for better execution.
  • Ensure deployment of all Visibility assets through the Field team for on ground Execution under an optimized budget plan.
  • Track the performance and evaluate the ROI and suggest continuous improvement for business development.

    • 3. New Product Development :

  • Develop the portfolio strategy for new product launches in pipeline.
  • Maximize the long term profit flow from the portfolio of brands within it.

    • 4.Drive Execution Efficiencies :

  • Track and analyze data on the execution levels and suggest actions for improvement.
  • Review the performance around BE, MSL, ECO and TLSE with the Region and Marketing teams.

    • 5. Manage Designs and Spend Controls :

  • Track completion actions and set up evaluation tools on ROI
  • Review the TS Spends by channel on a quarterly basis with management team.

    • 6. Resource Management :

  • Manage all the third party sales resources- ISRs, DBSRs and FOs.
  • Manage deployment, coverage and ways of working of the resources.

    • 7. Communication :

  • Develop and roll out communication for the all the initiatives to the Field team.
  • Support in the cascade for smooth and effective execution of all initiatives.

    • 8. Support special initiatives :

  • Support the execution of GTM strategy across regions
  • Work closely GTM team to plan and prepare the Channel / ASM targets based on Selling and Distribution plans for Urban and Rural foundations.

    • 9. Reports and Analytics :

  • Track and report data from DMS and tech enablers
  • Analyze reports and develop insights on performance of sales initiatives
  • Analyze and leverage insights from Nielsen

    • 10. Capability Development :

  • Support the sales capability development programs for DBSR, TSI, ISR, ASM.

    • Qualification :

    Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experience as an ASM. Experience must cover Budget management, marketing planning and portfolio marketing mix management.

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    Marketing Manager • Gurugram, Haryana, India