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Brand Associate

Brand Associate

InfoBeansIndore, Madhya Pradesh, India
19 days ago
Job description

Role : Brand Associate

Location : Indore (Onsite)

Experience : 3+years

What will your role look like

  • Develop and curate engaging brand stories that resonate with our target audience, effectively conveying the brand's values and mission.
  • Create visually appealing and cohesive storytelling materials including flyers, posters, videos, and infographics to produce high-quality visual content that enhances our brand storytelling efforts.
  • Develop, manage, and execute social media campaigns to increase engagement, brand visibility, and online presence.
  • Collaborate with the internal teams to develop and implement storytelling-driven campaigns that drive brand recognition and team members engagement.
  • Ensure all visual assets adhere to brand guidelines and maintain a consistent look and feel.
  • Create and distribute engaging internal communication content to keep team members informed about company news, updates, and initiatives.
  • Collaborate with internal stakeholders to ensure consistent messaging and alignment with the overall brand strategy.
  • Monitor and respond to feedback and comments on brand stories, fostering positive interactions and addressing concerns on social platforms.
  • Create a monthly content calendar that aligns with key brand storytelling initiatives, marketing campaigns, and internal communication needs.
  • Undertake and implement recruitment advertising initiatives and internal newsletters from concept to completion in a timely manner.
  • Build love, followership and ambassadors of the brand on social media.
  • Work closely with in-house marketing department, manage and continuously improve the company’s career website to ensure that it is a creative and effective tool for attracting suitable candidates and enhances employer brand and reputation as an employer of choice
  • Manage ratings and reviews for the brand at popular sites and platforms, like, Google My Business, Glassdoor etc
  • Come up with unique innovative content and team engagement ideas.
  • Maintain brand consistency across all communication channels, ensuring that storytelling elements are seamlessly integrated into marketing campaigns, internal communications, and external messaging.

Why you will love this role

  • Besides a competitive package, an open workspace full of smart and pragmatic team members, with ever-growing opportunities for professional and personal growth
  • Be a part of a learning culture where teamwork and collaboration are encouraged, diversity is valued and excellence, compassion, openness and ownership is rewarded
  • We would like you to bring along

  • At least 3 years of relevant experience of brand building and marketing
  • Strong graphic design skills and proficiency in graphic design software (e.g.,Figma, Canva, Photoshop).
  • Strong knowledge of video editing tools (e.g., Filmora, Adobe Premiere Pro)
  • Expertise in video reels to craft storytelling through editing, incorporating transitions, effects, and audio enhancements.
  • Optimize video content for various platforms and formats while maintaining cinematic integrity.
  • Good to have knowledge in SEO, Google Analytics and Google Adwords
  • Strong attention to detail and a passion for storytelling through video.
  • Familiarity with audio editing and sound design software is a plus.
  • Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.
  • Excellent content writing and analytical skills
  • Positive and fun attitude
  • Enthusiasm to further develop your competencies and knowledge, and to keep your technical skill set up to date
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    Associate Brand • Indore, Madhya Pradesh, India