Senior Associate, Campaign Management

Job Description

Data Axle Inc. has been an industry leader in data, marketing solutions, sales and research for 50 years in the USA. Data Axle has set up a strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business & consumer databases. Data Axle is headquartered in Dallas, TX, USA.

This position is responsible for managing client accounts by overseeing the daily execution, scheduling, delivery, data preparation and reporting of targeted campaigns. This position is also responsible for acting as the primary liaison between the Client and the Development staff to HTML build and QA marketing messages. This position regularly and customarily exercises discretion and independent judgment relative to matters of significance.

Responsibilities :

• Manage client marketing campaigns including communicating with clients on campaign scheduling, targeting, mailing issues, procedures, and expectation setting. Exercise discretion in resolving client issues.
• Troubleshoot and monitor data transfers and data integration issues as part of complex, campaigns.
• Make recommendations on process improvement and operational execution on delivery of data, campaign execution and creative assets to support business.
• Utilize effective customer service techniques to handle client concerns. Work with internal departments to manage client issues, assess impact, and develop solutions. Exercise discretion and independent judgment in communicating and resolving issues.
• Lead process definition with clients on workflow to receive and manage messaging assets for campaigns. Manage creative asset delivery, coordination, and processing.
• Produce reports and analyze program results. Perform analytics, establish regular analysis process, and create benchmarks to identify trends or issues.
• Proof and quality check projects.
• Maintain accurate and complete client files documenting specific requirements of each client.
• Handle customer questions and complaints in a timely, professional manner.
• Facilitate management of client enhancement projects. Assist in documenting, scoping, and communicating change orders.
• Assist Sales staff in developing recommendations related to a client program.
• Performs other miscellaneous duties as assigned by management.

Qualifications

Qualifications :

This position description is intended to describe the duties most frequently performed by an individual in this position. It is not intended to be a complete list of assigned duties but to describe a position level.