Financial Controller

Finance Head – Join the Leadership Team at Eat Better Co.

About Us

We are a venture backed consumer-brand company redefining how Indians snack. Backed by marquee VCs, we’ve grown 4× in the last 2 years and are present in every major e-commerce marketplace. As we scale, we’re looking for a finance leader who can build a world-class finance backbone while acting as a strategic thought-partner to the founders & the board. More on the company is given below.

Why This Role

Own the numbers for a business growing triple-digits YoY

Shape company strategy alongside a passionate founding team

Institutionalize finance : Build robust systems, processes, and controls

What You’ll Do

0–3 Months : Laying the Foundation

Map current finance processes and lead the audit

Deploy or work deeply with modern tools like e-procurement (e.g., BizeeBuy), OMS / WMS (e.g., Unicommerce, Vinculum, Shiprocket)

Roll out disciplined MIS, BI dashboards & rolling forecasts

Assess working capital; plug AR / AP, logistics & inventory leakages

Set up weekly settlement reconciliation against Unicommerce data

Translate supply chain data into finance KPIs : landed cost, inventory turns, GRN vs. invoice variance, fulfillment SLAs

Build a single source of truth by marrying ad-platform reports (Meta, Google, QC) with Unicommerce / ERP data to align finance and growth metrics like ROAS & contribution margin

Monitor key guardrails : CAC, ROAS, CM

3+ Months : Optimization & Scale

Lead the Annual Operating Plan (AOP) and rolling forecasts

Build strong business-finance partnerships across sales, supply chain, and marketing

Drive gross margin expansion via pricing, mix, and sourcing analytics

Strengthen internal controls and ensure GST / TDS compliance

Own board / investor reporting, lead fundraise data rooms & financial due diligence

Mentor a 5-member finance team across FP&A, controllership, and tax

Prepare the company for IPO-grade governance within 3 years

What Makes You a Great Fit

Must-Haves

Qualified Chartered Accountant (Company Secretary is a plus)

7+ years of progressive finance experience, including 5+ years in consumer products, retail, e-commerce, or growth-stage companies

Proven ownership of FP&A, business finance, and controllership for companies with ₹100 Cr+ revenue

Ability to operate at both strategy (fundraising, board) and execution (costing, filings) levels

Demonstrated leadership and team development track record

Compensation & Benefits

Market-leading fixed compensation + generous ESOPs tied to value creation

Comprehensive medical insurance for self and family

Our Hiring Process

Founder Interview – Strategy & Culture

Investor Interview – Technical skills & reporting standards

Technical Deep Dive – With CFO advisor

Final Conversation – With Board + Offer

Ready to build the finance engine of India’s next iconic consumer brand?

About Eat Better Co -

When we started Eat Better Co. in 2020, our goal was simple : to bring the warmth and authenticity of homemade Indian snacks to everyone—without ever compromising on health. Today, I’m proud to say we’ve become a thriving, internet-first D2C brand, delivering over 2 lakh orders every month through our own site, Amazon, Blinkit, Zepto, and Swiggy Instamart. We’re now the leading healthy snacking brand across both Q-commerce and e-commerce in India.

Our journey took a national spotlight on Shark Tank India Season 4, where we secured a ₹50 lakh investment from Namita Thapar, valuing Eat Better Co. at ₹100 crore. It was an incredible validation of the vision and values that drive us. In April 2025, we raised ₹17 crore in a pre-Series A round led by Prath Ventures and Spring Marketing Capital, building on the ₹9 crore we’d previously raised from Java Capital, Mumbai Angels, and others. These milestones are helping us expand into new snack categories and further strengthen our presence across quick-commerce platforms.

Each day we ship out approximately 10,000 orders as more and more families choose our better-for-you products. Their trust inspires us to keep innovating, improving, and raising the bar for what healthy snacking can be.

Joining Eat Better Co. means stepping into a high-momentum brand where heritage, health, and hustle come together. We’re building something real, impactful, and lasting—and if you’re ready to take ownership, make a difference, and grow with us, we’d love to welcome you to our journey.

Try out our products on your favorite Quick Commerce app or order on www.eatbetterco.com.