Fashor - Head - Marketing

About Us :

Fashor is one of India's fastest-growing D2C fashion brands, experiencing robust growth across its own Website / App and prominent marketplaces such as Flipkart, Amazon, Myntra, Ajio, Nykaa Fashion, and Tata Cliq. With a current valuation of - 200 Crore, Fashor continues to win the hearts of customers across India through its vibrant and versatile collections.

The brand has a strong offline presence as well, with Exclusive Brand Outlets (EBO's) across various parts of the country. Additionally, Fashor follows an omnichannel strategy through leading retail chains like Lifestyle and Shoppers Stop, with 91 dedicated counters nationwide.

The company also owns a premium women's wear brand, Envy Me, which has quickly become one of Chennai's most loved fashion labels. The flagship offline store, housing both Envy Me and Fashor, is located at Harrington Road, Chennai. The Envy Me brand will also be launching online shortly, extending its reach to fashion-conscious customers across India.

Job brief :

• The Head of Marketing is responsible for leading the development and execution of the brand and marketing strategy aligned with the company's target audience. Acting as the 'brand guardian,' this role ensures consistency and integrity across all brand touch-points, marketing initiatives, and communications. The individual will drive brand positioning, consumer engagement, and growth through both digital and offline Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term
• Planning and execution of all communications and media actions on all channels, including online, offline and social media, in coordination with the Company's creative agency.
• Campaign Shoots - working with the agency on concept, model selections, budgets, execution, final deliverable of images & videos.
• Catalogue Shoots - working with the agency in aligning the shoots, backgrounds, model selection and deliverable of images.
• Celebrity Management - managing all interactions and execution with the Celebs.
• Website & App Management - conceptualizing the website banners, layouts, flow of the home page, offers, UI / UX, funnel flows, checkout.
• Vendor Management - coordinating with all website vendors on implementation, execution and new product evaluation.
• Social Media - conceptualizing & executing the social content in grids, stories, reels for Instagram, FB, YT.
• CRM - working on the CRM calendar and developing content, executing campaigns and tracking ROI.
• LFO Inventory Planning - managing the inventory planning & replenishment's for all the stores.
• LFO Operations - managing store staff and sales for all LFO counters.
• LFO Partner Management - managing all interactions with LS & SS Preferably a Master's degree in and Media
• 5-10 years of experience in brand management, brand marketing, or marketing management
• Proven ability to work cross-functionally
• High Integrity & Entrepreneurial mindset
• Experience managing a brand across multiple channels.
• Experience in e-commerce is preferable.
• Creative thinker and problem solver
• Strong communication skills
• Strategic thinker, who is able to identify long-term opportunities and trends

ref : iimjobs.com)