Google Ad Specialist

Google Ads specialists are responsible for managing and optimizing Google AdWords campaigns. They’re tasked with creating, updating, and monitoring ad copy, keywords, bids, and other elements of a company’s online marketing strategy..

Responsibilities

• Researching new advertising opportunities and providing recommendations to management on which ones are best for the company’s goals
• Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness
• Monitoring competitor activity in order to identify any new strategies that may affect business goals
• Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices
• Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated
• Creating and managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness