IBFW - Growth Marketing Manager

Key Responsibilities :

• Design, implement, and lead comprehensive performance marketing strategies focused on driving customer acquisition and conversion.
• Drive and optimize SEO (Search Engine Optimization) initiatives to improve organic search rankings and increase web traffic. Manage and enhance SEM (Search Engine Marketing) campaigns (Google Ads, Bing Ads etc.) for maximum effectiveness.
• Oversee and manage all aspects of paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other relevant digital channels, ensuring efficient budget utilization and strong campaign performance.
• Develop and execute impactful content marketing strategies to engage target audiences, enhance brand visibility, and drive inbound traffic.
• Cultivate and maintain strategic partnerships with affiliates and influencers to expand reach, generate leads, and drive bookings.
• Conduct in-depth analysis of all marketing campaign performance metrics, identify key trends, and implement data-driven optimizations to maximize ROI (Return on Investment).
• Spearhead new growth initiatives and experiment with innovative marketing channels to explore untapped opportunities.
• Prepare and present regular reports on marketing performance, insights, and strategic recommendations to senior Minimum 5 years of demonstrable experience in digital marketing specifically at an online travel agency (OTA).
• Proven track record in designing, executing, and optimizing performance marketing and growth initiatives.

Strong hands-on experience with :

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