Hyperlocal Marketing Strategist

Ways of Working

• Employees will work from the office (Bangalore). About Swiggy Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Drive Demand for SNACC – Marketing Role

Key Responsibilities :

Plan & Execute Hyperlocal Brand Initiatives :

Drive demand in collaboration with the central marketing team by planning and executing impactful brand and marketing initiatives, with a sharp focus on hyperlocal activations. Hyperlocal BTL is core to SNACC’s growth as an early-stage cloud kitchen business.

Customer Delight & Brand Love :

Launch customer delight initiatives that foster brand love and generate positive brand buzz across key markets.

Social Media & Community Building :

Work closely with the social team to help build the most loved SNACC community on digital platforms.

Strategic Alliances & Collaborations :

Identify, initiate, and execute strategic partnerships with corporates and relevant businesses to expand reach and relevance.

City Expansion & Launches :

Lead the launch of new areas and kitchens across the city, driving geographic expansion with structured planning and execution.

Cross-functional Project Management :

Anchor cross-functional initiatives related to new kitchens, dishes, and campaigns—ensuring alignment across supply, ops, and marketing.

Performance Monitoring & Optimization :

Track all initiatives across milestones, budgets, and timelines. Continuously analyze performance and leverage insights to optimize future efforts and ROI.

Central Collaboration & Strategic Projects :

Liaise with central teams to implement new processes, creatives, and pilot central strategic initiatives at the city level.

Demand Shaping & Coordination :

Work closely with operations and supply teams to shape demand in line with business forecasts.

Stakeholder & Vendor Management :

Manage internal stakeholders (e.G., central creative, performance, social teams) and external partners (agencies, vendors) to deliver best-in-class outcomes.

Desired Skills & Qualifications :

1–2 years of experience in Marketing (especially Hyperlocal BTL), E-commerce Sales / Growth, or similar roles. Strong analytical thinking and clear communication skills. Hustle-driven with high ownership and a knack for managing multiple stakeholders. Ability to thrive as a team player in a target-driven environment. Proven experience in taking projects from concept to execution, by effectively leveraging internal and external resources.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.