Inteliwave - Marketing Strategist

Job Summary :

We are looking for a data-driven and creative Marketing Strategist to lead the development and execution of marketing strategies that drive brand awareness, lead generation, and customer engagement. The ideal candidate has a strong understanding of market trends, digital channels, and customer behavior, and can align marketing efforts with business Responsibilities :

• Develop comprehensive marketing strategies across digital and traditional channels.
• Analyze market trends, customer insights, and competitor activities to identify opportunities.
• Collaborate with product, sales, and creative teams to design and execute campaigns.
• Optimize campaign performance using analytics and KPIs (ROI, CAC, CLV, engagement, etc.
• Drive content strategy, including messaging frameworks, customer personas, and positioning.
• Manage and allocate marketing budgets effectively.
• Lead A / B testing and experimentation to continuously improve campaign outcomes.
• Report on campaign effectiveness and share actionable insights with Bachelors / master's degree in Marketing, Business, Communications, or related field (MBA is a plus).
• 3-5 years of experience in marketing strategy, digital marketing, or related roles.
• Strong analytical skills with proficiency in tools like Google Analytics, HubSpot, or similar.
• Excellent communication and storytelling abilities.
• Experience with SEO / SEM, email marketing, social media, and content marketing.
• Ability to manage multiple projects in a fast-paced environment

ref : iimjobs.com)