CRM Manager

Job Description

We are seeking a results-driven CRM Manager to oversee and optimize our customer relationship management strategies. The ideal candidate will be responsible for developing and executing CRM campaigns, managing customer databases, enhancing customer journeys, and leveraging insights to improve engagement, retention, and conversion rates.

Key Responsibilities :

Develop and execute CRM strategies to support customer acquisition, retention, and loyalty.

Manage and maintain the CRM system (e.g., Salesforce, HubSpot, Zoho, etc.).

Segment customer data to enable targeted marketing and personalized experiences.

Design, test, and launch automated email / SMS / notification campaigns and customer journeys.

Collaborate with marketing, sales, and product teams to align CRM efforts with business goals.

Monitor CRM campaign performance and report on KPIs such as open rates, click-throughs, conversions, and customer lifetime value (CLTV).

Ensure data accuracy and compliance with privacy laws (e.g., GDPR, CCPA).

Identify customer behavior trends and opportunities through data analysis.

Lead A / B testing and optimization of customer communications.

Requirements

Preferred Skills :

HTML / CSS for email template editing

Experience with loyalty programs or customer lifecycle marketing

Familiarity with automation tools (e.g., Zapier, Marketo)

Industry experience in [e.g., e-commerce, SaaS, retail]

Qualifications :

Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).

3+ years of experience in CRM management or related marketing roles.

Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot, Zoho, Oracle, Dynamics).

Proficiency in email marketing tools and customer segmentation.

Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Tableau).

Excellent communication and project management skills.

Knowledge of data privacy regulations and CRM best practices.

Requirements

Bachelor’s degree in Business Administration, Marketing, or related field. 1–3 years of experience in customer service, sales support, or a related role. Excellent communication and interpersonal skills. Strong problem-solving abilities and customer-oriented mindset. Proficiency in MS Office and CRM software (e.g., Salesforce, Zoho, etc.). Ability to work independently and in a team environment. Preferred Qualifications : Experience in [industry-specific roles – e.g., automotive, real estate, banking, retail, etc.]. Multilingual ability depending on customer base. Knowledge of basic sales techniques and customer retention strategies.