RaagviTech - Salesforce Marketing Cloud Specialist

Role : Salesforce Marketing Cloud Specialist

Experience : 3 - 6 years

Location : Hyderabad (work from office)

Preferred : Immediate Joiners

Summary :

Salesforce Marketing Cloud Specialists conduct regular reviews of marketing automation campaigns

and processes to optimize performance. Support marketing activities across channels with campaign

build, deployment, and data segmentation.

Responsibilities :

• Marketing Cloud Specialist will work with company leadership to create, execute, support, and measure all email marketing.
• Plan campaigns through the development of content marketing strategies, list management strategies, campaign execution and campaign measurement
• Make recommendations tied to and create email marketing calendar.
• Ensure mobile-friendly email templates.
• Write newsletters including all company updates.
• Ensure emails follow industry policies and best practices.
• Build customer journeys with Salesforce Journey Builder
• Create SMS campaigns using Mobile Connect
• Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns
• Enhance, optimize, and document marketing automation processes to effectively scale execution, reporting, and testing practices

About Company :

RaagviTech is a premier global Salesforce partner, strategically located in the US, Canada, and India. Established in 2017, the company specializes in empowering small and medium-sized businesses (SMBs) by offering a comprehensive suite of Salesforce services, including implementation, development, integration, data migration, and administrative support.