We're seeking an Assistant Manager Digital Marketing to play a pivotal role in driving our agency's growth and brand leadership.
Drive the paid marketing initiatives and nurture.
This dynamic position requires a results-oriented marketer who can develop and execute strategic campaigns, manage performance marketing across multiple channels, and optimize marketing automation to nurture leads effectively.
The ideal candidate is a proactive go-getter with strong analytical skills, creative storytelling ability, and the agility to thrive in a fast-paced marketing environment.
Key Responsibilities : .
Design and execute strategies to position the agency as an industry leader in end-to-end marketing solutions.
Enhance brand equity through consistent messaging, impactful campaigns, and compelling storytelling.
Create marketing assets, including creatives, blogs, case studies, whitepapers, and campaign materials.
Plan and manage content strategies aligned with the agency's offerings and industry trends.
Drive conversations across various communities to strengthen the agency's presence and engage relevant audiences.
Lead performance marketing initiatives, including paid advertising campaigns across platforms.
Continuously test and optimize ad creatives, copy, and landing pages for maximum conversion.
Monitor and analyze campaign metrics to improve ROI and achieve defined KPIs.
Manage and enhance marketing workflows to improve lead nurturing and streamline processes.
Implement strategies for effective utilization of marketing automation platforms to drive campaign success.
Plan and execute events, webinars, and conferences to increase brand visibility and engage potential clients.
Drive strategic lead generation initiatives aimed at expanding the agency's client base.
Develop and lead campaigns to strengthen brand presence in key markets.
Capitalize on opportunities to position the agency as an innovator in marketing automation and digital performance.
ref : iimjobs.com)
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Manager Digital Marketing • MP, India
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