Media Planner and Buyer

We are looking for a Digital Planner / Buyer who will be responsible for working with clients, agencies, sites / publishers and internal departments to plan, buy and traffic all digital media with a strong emphasis on B2B, local and national sites. Must have both search and display advertising experience. Individual has the ability to ingest research and data, boil it down to relevant insights, plan the media and then clearly and succinctly communicate the plan to individuals internally and externally. Utilize experience and expertise to oversee the execution of campaigns from beginning to end. Has the opportunity to help shape the growth of the agencys interactive media offerings / capabilities and educate the team. KEY RESPONSIBILITIES Participates in development and management of effective integrated media plans and buys under the supervision of the Media Director. Develops objectives, strategies, plans and presentations. Creates and manages media partner RFP process. Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation. Executes all digital plans. Ensures account and creative team is apprised of changes to the placements by producing the Creative and Specs Worksheet. Develops and executes paid search campaign recommendations and optimizations in Google Awards. Stays apprised of industry standards, new media programs / opportunities and can advise on new ways to reach targets. Investigates and utilizes information from syndicated research sources. Develops and fosters strong relationships with media partners. Evaluates media opportunities and presents media plans and / or POVs clearly in writing and orally. Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance. Handles all digital media billing using monthly tracking reports and invoice reconciliation. SKILLS REQUIRED Strong mathematical abilities required Detail oriented and proficient at managing projects and able to multi-task, organize, prioritize and structure workload Experience using Google Analytics and other media tools. Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and presentations.